An EPiHC Change for Global Healthcare

August 26, 2020
The creation and delivery of ethical medical systems is an urgent concern for healthcare professionals and systems around the globe. A worldwide pandemic has only heightened the stakes for those in...

How to Future-Proof Your Search Ranking

April 2, 2018
Search Engine Optimization (SEO) comes up as a topic at some point in every one of our client relationships, usually before we even kick off. In our decade of doing business, SEO tactics have chang...

Chapter Three Launches Innovative, New HDR Site on Drupal 8

June 19, 2017
Architecture and engineering company HDR wanted to bring their web presence into the modern age. Our goal was to bring HDR’s personality to the forefront with their new Drupal 8 website. Through extensive strategy and design workshops, facilitated on-site in Omaha and virtually with distributed team members, we crafted an information architecture and aesthetic that supported internal initiatives while enhancing the general public’s experience.

How to Make a Great Website Handbook

May 16, 2017
Training is the most exciting part of a project. It’s the point when our team hands over our hard work and shows our clients how the final product will actually work for them. It can be really hard...

ADNI3 Launches on Drupal 8

April 2, 2017
Since 2004, the Alzheimer's Disease Neuroimaging Initiative (ADNI) has been leading clinical trials for the purpose of finding effective methods of treatment and preventative medicine for...

Persona Best Practices

December 3, 2015
Personas are an insightful deliverable to help create better user experiences. They can be approached a number of ways depending on your end goals—whether you're redefining your brand voi...

Goals First, Then Tactics

July 6, 2015
When I kick off a client project, two of my first questions are: What are your project goals? What are your project tactics? Most of the time, my clie...

Content Strategy for Drupal 8

February 19, 2015
We've been publishing a lot of technical blogs about Drupal 8 to educate and inspire the community. But what about the non-technical folk? How will Drupal 8 shift the way designers, content strateg...

Our Industry Needs Digital Experience Directors

October 2, 2014
Our industry needs a new position. A person whose entire job is owning, directing and overseeing a website. We need a new title for them. I propose we call them Digital Experience Directors...

Drupalcon Austin 2014 Recap

June 9, 2014
For those who didn't get to attend Drupalcon or are looking for our session videos or slides, they are posted below. The Drupal Association did a great j...

Using Page Tables to Deliver Meaningful Design

April 30, 2014
Page Tables are a powerful UX tool. They serve as the key step between discovery and design. They define the business goals, target audiences, and content elements on a more granular level for all ...

How to Write for the Web

February 10, 2014

Good Web writing makes a site usable. Training content administrators on how to curate content for the Web is a critical component for making sites that people love.


Leveling the Learning Curve for Content Admins

August 2, 2013

What’s the best way to engage users and direct them to your call to action? By now it has become a mantra: Content is King. A great website offers regularly updated, meaningful content. But behind every good blog post, video or event is a content administrator who formats and posts that content. Asking that content admin to “think” is annoying at best and debilitating at worst.


Helping Tintri revolutionize the VM-aware storage market

May 16, 2013

To expand and gain a stronger foothold in the VM storage market, Tintri turned to Chapter Three to create a new look and feel for their business. As a team, the two companies built a stronger content structure that spoke more effectively to Tintri’s primary audiences.

The project was a resounding success, resulting in an immediate 30% increase in traffic and a significant uptick in lead generation after just one month.


Basic Ingredients for Good Web Writing

January 15, 2013

So your boss just made 'copywriter' a de facto addition to your job description, and the only writing you've done since graduation is with To: fields or with two thumbs.

Take heart. With some basic guidelines (grouped by level of difficulty), you can make your writing easier to read and easier to engage than much of what's out there on the wild wild web.

Piece of Cake!


Stanford Libraries Case Study

November 21, 2012
  We helped Stanford’s Online Experience team create a living, growing online presence to connect people with the full expanse of Stanford University Libraries (SUL) resources. ...

Promoting your Drupal Site with Social Media

November 6, 2012

PART 2 of 2

The Wall Can Hold Itself Up! Here’s Why You Need to be Social

Introvert? It might be time for some social lubricant. There are at least a couple of good reasons why you should chat it up with social media:


Why Content Governance?

September 13, 2012

Getting a new website going is like moving your family into a new house.

A good content inventory gets you packed, with everything organized and labeled correctly. (Sometimes this might mean tossing stuff that’s not worth keeping through the move.)


Content Strategy is the Missing Piece

May 18, 2012

In lieu of the fact that I was unable to go attend Confab this week, I wanted to represent the Content Strategy movement by sharing a notion I've been thinking about for quite some time. I believe there are three key ingredients to making an amazing website: 


DML Central Support Case Study

November 11, 2011
We increased DML's web traffic by 150% by improving the information architecture and visual design. Continuous design improvements over the long term