To expand and gain a stronger foothold in the VM storage market, Tintri turned to Chapter Three to create a new look and feel for their business. As a team, the two companies built a stronger content structure that spoke more effectively to Tintri’s primary audiences.
The project was a resounding success, resulting in an immediate 30% increase in traffic and a significant uptick in lead generation after just one month.
It's with great satisfaction that I'd like to announce the completion of our new Chapter Three site redesign, into which we poured our very best efforts. We used this project as a playground to explore new methods and processes and discovered a few gems along the way.
First, let's look at the history of the Chapter Three website, now in version 4.0.
I don't know if you've had a chance to see it yet, but we've just launched on Monday the United Nations Global Pulse site at http://UNglobalpulse.org. First and foremost, this site acts as a web presence for the Secretary General's "Voices of the Vulnerable" report on the impacts of vulnerable populations and economic crisis.
We design a lot of websites at Chapter Three and we've developed a systemized approach using a Fireworks template to speed up and streamline the production process. This template can be used as a starting point or a finishing point, depending on the size of the project. This template does not replace our workflow, but rather enhances and supports it by ensuring that we don't miss any key elements.
Designing the "old way"
We used to design sites by creating a wireframe, and then designing a final composition of the front page, and several key sub pages.
While the site itself looked great, the tabs did not. They stood out like a big sore thumb.
Style all of the elements.
Chapter Three gets to work on a variety of design projects, ranging from the creation of original designs to working within an existing brand. We recently collaborated with Nvidia to do the latter, producing a top notch site for them under tight deadline in order for them to showcase their new product Tegra at CES.
Chapter Three just launched a site for DML Central, a site dedicated to "promoting and networking collaborative efforts to understand and assess the participatory ways in which digital media are transforming youth learning practices and lifelong learning opportunities." Funded by the MacArthur Foundation's Digital Media and Learning Initiative, DML Central was the second of two projects we did with the Digital Media and Learning Research Hub team, the fi
Today we're proud to have our showcase case study of Chapter Three's work on Moblin.org posted to the Drupal.org frontpage!
This was one of the more interesting and fun projects we worked on in 2008, thanks in part to our excellent collaborators at Intel, the awesomeness that is Drupal 6, and the close-to-our-hearts use-case of helping an open-source developer community create its home on the web.